Prepare the sale of your SME
at the right price
In 4 weeks, receive a full assessment, a well-argued valuation and an action plan to increase the value of your business before taking it to market.
Programme fee
The fee is tailored to the size of your business and varies with your annual revenue. The exact price is confirmed during the free, no-obligation assessment.
All-inclusive package · Delivered in 4 weeks · Reserved for SMEs outside our direct acquisition scope
No hidden fees · Confidentiality commitment · Delivered in 4 weeks
Nicolas Nervi
SME Consulting & Co-founder — Vendre-Entreprise.ch
Who is it for?
A service reserved for the businesses we do not acquire
Vendre-Entreprise.ch is first and foremost a direct acquirer of SMEs in French-speaking Switzerland. We buy companies according to precise investment criteria (sector, size, financial structure, profile of the management team).
Many business owners contact us with companies that fall outside these criteria or are not aligned with our strategy. For these owners, we cannot be the buyer. But we know exactly what serious buyers look at and what drives a valuation up or down.
The "Valuation & Sale Programme" is designed for them. We put our expertise as acquirers at the service of sellers who need to go through another sales channel (broker, fiduciary, direct sale to an identified buyer, family or internal succession).
Eligibility criteria
- You are the owner or majority shareholder of an SME in Switzerland (ideally French-speaking Switzerland)
- You are considering a sale within 6 to 36 months
- Your business falls outside our direct acquisition scope (determined through the free assessment)
- You want a professional file to approach the market with confidence
If your business matches our acquisition thesis, we will tell you so explicitly at the end of the free assessment. You will then be free either to proceed with an acquisition proposal from us, or to choose the "Valuation & Sale Programme" to sell elsewhere. In the latter case, we undertake not to use the information provided for opportunistic acquisition purposes.
The problem
Why so many sales fail or close below true value
Perceived valuation out of step with the market
Rule-of-thumb methods ("3 times profit", "one year of revenue") produce figures very different from what professional buyers actually accept.
An EBITDA that cannot be "defended"
Owner's salary not normalised, family expenses mixed with operations, exceptional items not isolated, real estate blended with the operating business: all points on which buyers will adjust downwards.
A business a buyer cannot read
Without a structured file, a prepared data room or an optimisation plan under way, the process drags on for 18-24 months and value melts away during negotiations.
The most common outcome: a 10 to 30% discount in due diligence, or even the outright failure of the transaction.
The team
Who is behind the Valuation & Sale Programme?
The Valuation & Sale Programme is run by the team at Vendre-Entreprise.ch — experts in business transition and SME acquisition/sale with more than 20 years of experience in the French-speaking Swiss business community.
We have supported many SME acquisitions and sales, and we know precisely what buyers expect, the pitfalls of due diligence, and the levers that tip a valuation up or down.
Our credibility does not come from theory: it comes from daily practice in the Swiss SME M&A market, on the buy side as well as the advisory side.
20+
years of experience
in Swiss SME M&A
100%
focus on French-speaking Swiss SMEs
acquirer & adviser
French-speaking Switzerland
local roots
network and on-the-ground knowledge
The deliverables
3 professional deliverables, ready to present to any buyer
Deliverable 1
Valuation report
PDF document, 25 to 35 pages
What it is for
Understand the true value of your business and defend it in front of any buyer or adviser.
Contents
- Financial analysis of the last 5 financial years
- Detailed year-by-year EBITDA adjustments (normalised owner's salary, exceptional items, non-recurring expenses, real estate)
- Adjusted economic balance sheet versus statutory balance sheet
- Valuation using 3 methods: Swiss sector multiples, DCF, revalued net asset value
- Well-argued valuation range (low / mid / high) with assumptions
- Sensitivity analysis
Deliverable 2
Excel financial model
Editable, ready-to-use Excel file
What it is for
Keep refining the valuation as things evolve, and respond quickly to buyers' counter-offers.
Contents
- Adjusted accounts over 5 years
- Complete, configurable DCF model
- Sector multiples calculator
- Automatic sensitivity table
Deliverable 3
Optimisation plan & data room checklist
Word document + Excel checklist
What it is for
Concretely increase value before going to market and be ready to answer every request.
Contents
- 8 to 15 value levers quantified in CHF
- Quick wins (3-6 months) and structural levers (12-24 months)
- Complete data room checklist: a structured list of 90 to 150 documents to prepare in order to meet buyers' requests during due diligence (the checklist is delivered in Excel format; you then use it with your own storage tools)
- 40 standard buyer questions with recommended answers
The process
A clear 4-week timeline, with no surprises
Scoping and collection
- Signing of the engagement letter + mutual confidentiality agreement
- Structured questionnaire (40 questions, ~2h)
- Secure upload of your financial and operational documents
- 60-minute scoping call by video conference
Adjustments and valuation
- Our team works on adjusting your accounts and on the valuation.
- You remain available for occasional questions by email.
Optimisation plan and data room
- Building the value improvement plan.
- Preparing the due diligence checklist.
Debrief and delivery
- 90-minute debrief call (video or in person in Lausanne)
- Delivery of the 3 deliverables in digital format
Return on investment
Why the Valuation & Sale Programme is the most profitable investment you will make before selling
Take an SME its owner intuitively values at CHF 2,000,000. Here is what the "Valuation & Sale Programme" concretely changes:
| Item | Without preparation | With the "Valuation & Sale Programme" |
|---|---|---|
| Defensible EBITDA | CHF 350,000 | CHF 470,000 |
| Multiple achieved | 4.5x | 5.5x |
| Valuation | CHF 1,575,000 | CHF 2,585,000 |
| Due diligence discount | -15% | -2% |
| Final price received | ~CHF 1,340,000 | ~CHF 2,530,000 |
| Time to sell | 14-18 months | 5-8 months |
Difference: +CHF 1,190,000
For an investment of CHF 4,900, the return is more than 240 times.
These figures are averages observed on comparable cases. Your situation will be analysed individually.
Three benefits beyond the price
You save time
A ready-made file dramatically speeds up negotiations.
You avoid the "price breakers"
Serious buyers prefer to deal with well-prepared sellers.
You stay in control
You know what your business is worth, and why.
Buyer Pack CHF 6,900 excl. VAT
If you want to actively start marketing your business, we offer two optional complementary deliverables:
Information Memorandum
30-40 page PDF — professional presentation file sent to any serious buyer after a confidentiality agreement is signed.
Anonymised teaser
2-page PDF — first-contact document that does not identify your business.
Both deliverables can be ordered at the start of the programme or added after the debrief.
FAQ
Frequently asked questions
A free, no-obligation 30-minute assessment
Before anything starts, we offer a 30-minute qualification call to understand your situation and your sale horizon, check whether your business is eligible for the "Valuation & Sale Programme", and answer all your questions.
Book my free assessmentNo obligation · Confidentiality guaranteed · Reply within 48 hours